Making More Sales (For Coaches, Course Creators and Membership Owners)

Have you ever wondered if guarantees actually drive more sales for your coaching, courses, or membership community?

Well, that's what we're going to show you in this article.

When you make guarantees, it helps give your potential customers more confidence when making a decision. Plus, it provides them with a safety net when making an investment.

There are three types of guarantees and each one has its potential benefits and drawbacks. So let's discover which guarantee type suits your community best.

Money-Back Guarantee

The classic "Money-Back Guarantee" offers a full refund if the customer is not satisfied within a specified period. This guarantee demonstrates confidence in your service and abilities, reassuring potential customers. However, some concerns arise, such as attracting individuals seeking freebies and managing refund requests, which can add more work to your plate.

Despite these considerations, the Money-Back Guarantee remains a popular choice because of its effectiveness in boosting customer trust and encouraging conversions.

Conditional Guarantee

The "Conditional Guarantee" is similar to the Money-Back Guarantee, but instead of promising a refund, you guarantee specific results. Essentially, you state, "If you follow these steps and don't achieve the desired outcome, I'll refund your money."

This guarantee incentivizes customers to take action and ensures their commitment to the process.

Conditional Guarantees are particularly appealing to those who want committed individuals in their community. However, clear communication of the conditions is crucial to avoid misunderstandings and potential conflicts, which may harm your reputation.

"I Will Pay You" Guarantee

The "I Will Pay You" Guarantee is a bold approach where you promise to compensate customers if they fail to achieve specific results or acquire new skills. For instance, in a pick-up skills community, you might guarantee a refund plus an additional payment if participants don't secure a date within a given timeframe.

This type of guarantee can be highly attractive to potential customers. However, it is essential to uphold your promises to maintain credibility and trust.

Make sure you are confident in delivering the results or skills you are guaranteeing.

Communicating Your Guarantee Effectively

Having a guarantee is just the first step; effectively communicating it to potential customers is equally crucial. Your guarantee should be clear, straightforward, and easy to understand. Lack of awareness or misunderstandings about your guarantee can have a negative impact on your sales.

And even more importantly, your Way of Being as you communicate your guarantee means everything.

Meaning if you feel in your bones that your coaching, course or membership community delivers results as long as they show up and do the work or bring their all...

...that certainty flows through whatever type of guarantee you choose and share with your people.

Considerations and Conclusion

When choosing the most suitable guarantee for your community, consider factors such as your community's values, the results you deliver, and your administrative capacity.

Ultimately, the primary goal is to make potential members feel secure and confident in their decision to join your community while reversing their risk to join.

As a matter of fact, a study from the Journal of Retailing revealed that products with money-back guarantees sold 20% more than those without such guarantees. This just goes to show you how important having a guarantee is.

Now it's your turn. Which guarantee type resonates with you?

If you found this article helpful, don't forget to share it with your community so that they can boost their coaching, membership and course sales as well.

By applying these principles, your community can thrive and maintain a highly engaged atmosphere.